Hong Kong Disneyland posts record-breaking performance
in fiscal year 2012
Resort announces first-ever net profit of HK$109 million
with 18% growth in revenues
(February 18, 2013 – Hong Kong) – Hong Kong Disneyland (HKDL) today reported a net profit of HK$109 million for the year ended September 29, 2012, attributing the results to record revenues driven by timely expansion, strong sales and marketing strategies, and effective cost management. This is the first annual profit since the Resort opened in September 2005.
HKDL’s total revenues during the year increased 18% to HK$4,272 million from the previous year’s HK$3,630 million. Attendance was 6.7 million and hotel occupancy was 92%, both company records. The Resort also saw a 6% increase in theme park per capita guest spending during the year.
The opening of two new themed areas, Toy Story Land in November 2011 and Grizzly Gulch in July 2012, proved popular among local and overseas guests. The openings also contributed to an increase of more than 40% in the number of Magic Access (annual pass) holders to around 195,000 in fiscal 2012.
Additional spending in Hong Kong by HKDL visitors generated HK$8 billion of value added to Hong Kong in fiscal 2012, which is equivalent to around 0.42% of Hong Kong’s GDP. A total of 24,500 jobs in terms of man-years were also created, primarily benefiting grassroots workers as well as the travel and hospitality industry.
The results reflect the continued growth of HKDL in the past five years, during which annual attendance has grown to 6.7 million from 4.5 million, and revenues have grown to HK$4,272 million from HK$2,568 million.
HKDL managing director Andrew Kam said, “It is very encouraging to see such a significant improvement in our business over the past five years, in particular the record-breaking results that we achieved in fiscal 2012. Attendance, hotel occupancy and guest spending levels continued to reach all-time highs.
“The opening of Toy Story Land and Grizzly Gulch, together with strong sales and marketing strategies, have been key drivers for our growth. The success of this year is a significant achievement for all of our Cast Members, who have contributed to this very exciting time.”
“We are confident that the Resort’s solid performance, strong financial position and robust growth will continue with the opening of Mystic Point,” said Mr. Kam. The latest one-of-a-kind themed area for HKDL is scheduled to open in mid-2013.
“We are committed to growing the Resort’s business and introducing innovative, appealing new offerings for our guests from Hong Kong, Asia and around the world.”
During the year, local guests accounted for 33% of HKDL’s total guest mix, while mainland Chinese represented 45% of total guests and international represented the remaining 22%.
The opening of Mystic Point will mark the completion of the current theme park expansion plan, one year ahead of schedule. The expansion will increase the park’s total size by about one-fourth, bringing the total number of attractions and entertainment offerings to more than 100.
Mr. Kam said the expansion of HKDL would not end with the opening of Mystic Point, adding that HKDL is exploring new expansion options.
“HKDL is committed to the continuous improvement of the guest experience and resort expansion. We remain focused on being the premier vacation, entertainment and convention resort destination in the region, and we believe the continued expansion of the HKDL Resort will further strengthen the competiveness of Hong Kong’s tourism industry, benefitting the community as a whole.”
Managing Director of HKDL Andrew Kam announces the phenomenal business performance of the past year.
Managing Director of HKDL Andrew Kam (center) and members of the Steering Committee celebrate the strong growth and the first net profit recorded since Park opening.
HKDL offers a wide range of merchandise items. Their popularity has contributed directly to HKDL’s gross revenues.
Note to Editors:
Hong Kong Disneyland is owned by Hongkong International Theme Parks Limited, which is a joint venture 52% owned by the Hong Kong government and 48% owned by The Walt Disney Company. Hong Kong Disneyland’s executives will attend the Legislative Council’s Panel on Economic Development to answer questions from lawmakers on its Annual Business Review on February 25, 2013.
About Hong Kong Disneyland
Hong Kong Disneyland Resort offers immersive, unique Disney experiences for all families, generations and ages to enjoy. Hong Kong is one of only five locations in the world that is home to a Disney themed park and the many Disney characters that are beloved the world over, such as Mickey, Minnie, Donald, Stitch and Buzz Lightyear. Since the Grand Opening in September 2005, Hong Kong Disneyland has received more than 38 million Guests from around the globe. Through the unique product offering and the world-class service provided by the 5,000 strong Cast at the theme park and the two hotels, the Resort has received outstanding Guest satisfaction ratings and a range of awards from the hospitality and entertainment sectors.
Hong Kong Disneyland is dedicated to serving Hong Kong people through a wide spectrum of community services programs from helping families in need, to inspiring creativity among children and youth, to encouraging the protection of the environment in the region.
If you’d like to learn more about Hong Kong Disneyland Resort and enjoy the unique magical experiences it has to offer, visit the Resort or click on to www.hongkongdisneyland.com
for more information.
For media enquiries, please contact: Hong Kong Disneyland +852 9020 6046