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2014 HKMA Quality Award
2014 HKMA Quality Award

Hong Kong Disneyland Resort Wins HKMA Gold Award for Quality Management

Hong Kong Disneyland Resort Wins HKMA Gold Award
for Quality Management
HKDL becomes first tourist destination in Hong Kong to win Gold Award
HONG KONG (July 25, 2014) — Hong Kong Disneyland Management Limited received the prestigious Gold Award from the Hong Kong Management Association (HKMA) at the 2014 HKMA Quality Award ceremony this evening. A Hong Kong Disneyland Resort (HKDL) spokesperson said it was deeply honored to become the very first tourist destination to win the esteemed award from the Association.
HKMA praised Hong Kong Disneyland for its management excellence, reflecting the resort’s commitment to quality guest service and providing the best Disney experience to its guests. It acknowledged HKDL’s effort in forging an excellent management culture, which enables it to incorporate the creativity of its Cast in providing perfect guest experiences. The HKMA’s Board of Examiners and the Panel of Judges noted that HKDL’s success will inspire other companies to emulate its high standards.
During an acceptance speech for the Gold Award, Hong Kong Disneyland Managing Director Andrew Kam said, “Our business is really all about having great people and great corporate culture. These two ingredients go hand-in-hand. This award inspires us to work harder to continue living up to even higher expectations for excellence.”
A creative entertainment company operating in the tourism sector
HKMA lauded Hong Kong Disneyland’s commitment to developing and deploying total quality management, which is dedicated to making guests the top priority so they can dream and experience Magical Moments. HKDL has proven itself a managerial success thanks to strong workforce governance, guest-centricity, internal operational measurements and strategic planning, leading to growing profits and upcoming park expansions.
HKDL is entirely guest-centric, and takes feedback from its globally diverse guests seriously. The resort also draws in new visitors by gauging consumer insights and implementing cutting-edge social media campaigns, along with fresh attractions introduced regularly.
Innovation is also a focus, spurring on locally-based initiatives like the seasonal Star Guest Program. Other homegrown efforts include annual Halloween festivities and region-specific offers like Halal food for guests with dietary needs.
Despite being a relatively new industry force in Asia, HKDL has provided value-added services to the community through creativity and conservation-related programs, community outreach efforts through the Disney VoluntEARS, and charitable efforts that bring underprivileged groups to the park for free.
The award also recognizes the resort’s strategic planning, operational excellence and workforce development. HKDL is dedicated to providing a fun and engaging workplace and investing in its Cast Members. Ground-breaking internal Cast initiatives include the industry-first 5 Day Work Week, with extra pay for the 6th day worked. HKDL’s also nurtures its young workforce with rewards and easily identifiable potential career paths.
The Gold Award likewise focuses on comprehensive internal measurements, for which HKDL stresses project knowledge learning, in-depth feedback from its various internal reviews, and inter-departmental collaboration.
After just nine years of operation, HKDL remains focused on its goal of being a premier leisure destination in the region, and will continue to refresh and expand its offerings in order to attract new guests, train new Cast Members, and support the surrounding community to bring happiness and unique Disney experiences to all. New offerings in coming years include a brand new “Disney Paint the Night” parade in October, 10th Anniversary celebrations in 2015, the much-anticipated Iron Man Experience in late 2016, and a resort-style hotel in 2017.

About Hong Kong Disneyland
Hong Kong Disneyland Resort offers immersive, unique Disney experiences for all families, generations and ages to enjoy. Hong Kong is one of only five locations in the world that is home to a Disney-themed park and the many Disney characters that are beloved the world over, such as Mickey, Minnie, Donald, Stitch and Buzz Lightyear. Since the Grand Opening in September 2005, Hong Kong Disneyland has received more than 46 million guests from around the globe. Through the unique product offering and the world-class service provided by the 7,000 strong Cast at the theme park and the two hotels, the resort has received outstanding guest satisfaction ratings and a range of awards from the hospitality and entertainment sectors.
Hong Kong Disneyland is dedicated to serving Hong Kong people through a wide spectrum of community services programs from helping families in need, to inspiring creativity among children and youth, to encouraging the protection of the environment in the region.
If you’d like to learn more about Hong Kong Disneyland Resort and enjoy the unique magical experiences it has to offer, visit the Resort or click on to for more information.
About the HKMA Quality Award
The Hong Kong Management Association (HKMA) is a non-profit organization that aims at improving the effectiveness and efficiency of management in Hong Kong and the region.
The search for Quality has become the single most important force leading to organizational success and growth in both national and international markets. The organizations which will succeed are those that can maintain a dedication to Quality in each and every organizational function.
The Quality Award was first launched in 1991 by the HKMA to reward such dedication. With this annual Award, the Association seeks to bring public recognition to those organizations which have achieved outstanding standards of quality management.
The Quality Award is the HKMA’s most prestigious business accolade. It is based on the renowned American Malcolm Baldridge National Quality Award judging criteria, and is the Hong Kong equivalent to the Japanese Deming Prize and the European Quality Award.
For any additional media inquiries, please contact:
Sidney Sin
HKDL, Media Relations Manager
Tel: 3550-2336
Fax: 3550-2383
Holly Wong
HKDL, Specialist, Media Relations
Tel: 3550-2341/9020-6046
Fax: 3550-2383

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