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Disney’s Haunted Halloween 2012 Triggers a Showdown between Leaders of both evil teams are recruiting fans via the “Choose Your Dark Side Challenge” game app

 (30 Aug, 2012, Hong Kong) At Disney’s Haunted Halloween 2012, the Vampire Coven and the Were Tribe, two emerging forces of evil, are invading Hong Kong Disneyland and stirring up an intense clash to determine who will be the ultimate leader of the darkness that permeates every corner of the Park. From October 4th to 31st (Thursday – Sunday, including October 31st), brand new and unexpected frightful fun will be awaiting Guests at Disney’s Haunted Halloween. The Park will take the struggle for power to new heights with a smartphone app and an augmented reality (AR) game, together with various co-marketing promotions. “Choose Your Dark Side” now!
 
Ominous surprises permeate every corner of the Park, including the chance to virtually meet and interact with the recruitment leaders of the evil forces
Brand new Halloween fun can be found throughout Hong Kong Disneyland! Get ready to enroll at Graves Academy, a once prestigious learning academy where Master Graves is breeding the evil of the future. Guests should join forces to support their team when the Vampires and Werewolves meet for the ultimate showdown at Main Street, U.S.A. – Clash of Evil.” Be there to witness which team will be victorious and the supreme ruler of all dark forces.
 
At the Tomorrowland – Party Zone, an array of music, dance, stage performances and interactive games bring Guests exciting entertainment options, including 4 nights of performances by the hot new pan-Asian girl band BLUSH, whose members come from five different countries in Asia. In addition, performances by Diablo – End of Line, TRON City Dance Crew, the ElecTRONica Program Dancers and the spectacular Laserman Show will light up the night. On Friday and Saturday nights, popular radio DJs will also take over the stage with their own brand of party games, elevating the atmosphere to new heights. There will also be slick demonstrations of artful yo-yo tricks by the Duncan® yo-yo team. Mickey, Duffy and the whole gang, clad in their new Halloween costumes, will process around Fantasyland to their own Trick or Treat locations where they look forward to meeting and greeting GuestsFans of the Vampire Coven and the Were Tribe can virtually interact with their recruitment leaders in a captivating virtual reality video experience—“Meet your Recruitment Leader of the dark side”—which Guests can even bring home to share with all their family and friends.
 
Wendy Chu, Director, Marketing, Hong Kong Disneyland Resort, said, “Disney’s Haunted Halloween has been a big hit with young adults over the years. With brand new haunted experiences found in every corner of the Park, Disney’s Haunted Halloween will continue to be one of the most popular destinations for Halloween revelers in Hong Kong. This year, the story of the clash between Vampires and Werewolves invites Guests and their friends to choose their dark side and take the challenge anytime via the game app while enjoying the new Halloween offerings at the Park, which include the chance to meet the two recruitment leaders – an opportunity that will surely capture the attention of young adults of every persuasion.”
 
City-wide “Choose Your Dark Side Challenge” game app attracts gamers
The Park is concurrently launching a creative power challenge game app for smartphones that employs the clash of evil theme, which will allow it to expand its target audience to include young adults who love to engage in games. After the successful implementation of AR in its Halloween offerings last year, the Park is taking this AR application to another level by incorporating it into a smartphone game.  Frederick Chan, Director, Marketing, Hong Kong Disneyland Resort, said, “The Park is leveraging innovative AR technology to develop a creative storytelling game app for smartphones, spreading the frightful fun of Disney’s Haunted Halloween to every corner of the city, from print advertisements and co-marketing partner stores to outdoor billboards. Starting from September 20th, the “Choose Your Dark Side Challenge” mobile app will be available for users to download and play. Users can join to struggle for ultimate power between the Vampire Coven and the Were Tribe as they collect dark power with a simple flick of their touchscreens, anytime and anywhere. Using the app’s built-in GPS function, they may even collect extra points by successfully locating dark emblems scattered throughout the city, as well as inside the Park.” Players who manage to track down at least one of the most powerful evil emblems, which are located in the Park, can enjoy the ultimate “Meet your Recruitment Leader of the dark side” experience in the Park.
 
The recruitment leader of the Were Tribe is played by the popular Korean model Choi Ho Jin (Jin), while the leader of the Vampire Coven will be played by a renowned female model. Stay tuned to find out who she is,” Wendy Chu added.
 
A series of new innovative AR T-shirts in various styles, including Jack Skellington, Vampire Coven and Were Tribe themes, will be launched in the Park this year. Embedded with AR technology, Guests will be surprised when they wear their AR T-shirts in front of one of the “Haunted Halloween Magic Mirrors” located around the Park and either vampires or werewolves start jumping out from their T-shirts! AR T-shirts featuring Mickey and friends are also available for kids, with a Disney pumpkin theme appearing in the Magic Mirrors. Guests can even view the same effect with their webcam at home to extend the experience even further. In addition, Magic Access members can enjoy an extra surprise as they transform and virtually interact with their team members in front of the Magic Mirrors. Pictures can even be downloaded from the Magic Access Member Site for free!
 
 “Play-it-all” with a single ticket and co-marketing promotions will create a buzz in October
While a dark force invades Hong Kong Disneyland, co-marketing partnerships will further enhance the Halloween entertainment in-park experience, including Yo-yo Tricks presented by Duncan®. Co-marketing partnerships will be joining forces in the “Choose Your Dark Side Challenge” app. The first 20 players who collect evil emblems that are hidden in any 5 one2free shops or on one2free’s Facebook page and subscribe to a designated service plan can get a special prize. Evil emblems are also available in all 39 outlets of the local fashion brand Giordano, and players have the chance to take part in “Disney’s Dark Challenge,” held at a designated Giordano store in mid-October, to win Park tickets. From the end of September, players can also find evil emblems on 5™ Sugarfree Gum advertisements at any 7-Eleven® store in Hong Kong. The dark side of Disney’s Haunted Halloween will also be extended to Harbour City, where a number of hidden evil emblems will be located, bringing the Halloween experience to the heart of the city. 
 
Guests can enjoy the Halloween fun throughout the entire Park with a single ticket for the duration of Disney’s Haunted Halloween. Those who want to enjoy a whole day of fun from morning until dawn may consider buying a 1-day ticket priced at HK$399, while those who fancy a wild night of frightful fun after 6pm may choose the night ticket priced at HK$259. Continuing our previous success with Yahoo!, group buy tickets will be available to broaden our reach. Guests who join the preview Yahoo! Tour will enjoy a discount of up to 30% off. A HK$260 Thursday Night Pass will be exclusively available at all Circle K outlets. With this pass, Guests may enjoy Halloween fun at Hong Kong Disneyland on all four Thursdays in October, including October 31st. From September 20th, 2-night tickets priced at HK$289 will also be exclusively available at Giordano stores with any in-store purchase.
 
Popular Halloween fun returns – with enhancements
The “Glow in the Park Parade” will return due to popular demand. Led by Jack Skellington and his creepy Pumpkin Men from “The Nightmare Before Christmas,” the dazzling parade will once again amaze Guests. “Revenge of the Headless Horseman,” a traveling show set up in the heart of Adventureland, dares morbidly curious Guests to find out why the Headless Horseman is seeking revenge from the Barker. Meet for a creepy photo with nocturnal mythical creatures, ghoulish souls and the Grim Reaper wandering the dark and fogged pathways of “Adventureland – Cursed Jungle.” Join in the frightful fun by indulging in a Halloween makeover or getting a spray tattoo at "Boo-tique" and celebrate Halloween in style. The fast and furious “Space Mountain - Ghost Galaxy” will have Guests screaming with excitement.
 
During your night of fun, do not miss out on the tempting Halloween-themed delicacies available both in Park and at the two themed hotels. A series of over 140 all-new Haunted Halloween merchandise items in various themes—including “The Nightmare Before Christmas,” “Mickey Family in Halloween” and the “Frankenweenie” collection from the latest Disney movie—will also be available for Guests to commemorate their experience. Various glamorous Halloween accessories are also available. This marks the first time Giordano and Disney Consumer Products teaming up to launch the “Disney Dark Collection inspired by Disney’s Haunted Halloween.” This glow-in-the-dark T-shirt series will be available in the Park by the end of September.
 
Guests who stay at the two themed hotels or those who purchase room and ticket packages may simply add HK$600 for a Halloween themed room makeover. And for the price of HK$4,088, Guests may enjoy a guided Halloween Dark Elite Tour, featuring a tailor-made itinerary for a maximum of 6 Guests. On top of direct entrance to all attractions and the two haunted attractions, they may also view the “Glow in the Park Parade” at a designated viewing area and enjoy an exclusive meet and greet with Disney Friends.
 
Guests looking to take part in Disney’s Haunted Halloween may purchase tickets at the Hong Kong Disneyland Main Entrance, the two themed hotels, the Hong Kong Disneyland Ticket Express in the MTR Hong Kong Station, all Giordano stores, Avenue of Stars Kiosks in Tsim Sha Tsui, all Circle K convenience stores in Hong Kong, and selected travel agents. Simply visit www.hongkongdisneyland.com or call the Disney Reservation Center at +852 1830 830 for more details on tickets and hotel reservations.
 
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About Hong Kong Disneyland Resort
Hong Kong Disneyland Resort offers immersive, unique Disney experiences for all families, generations and ages to enjoy.  Hong Kong is one of only five locations in the world that is home to a Disney themed park and the many Disney characters that are beloved the world over, such as Mickey, Minnie, Donald, Stitch and Buzz Lightyear. Since the Grand Opening in September 2005, Hong Kong Disneyland has received more than 31 million Guests from around the globe. Through the unique product offering and the world-class service provided by the 5,000 strong Cast at the theme park and the two hotels, the Resort has received outstanding Guest satisfaction ratings and a range of awards from the hospitality and entertainment sectors. 
 
Hong Kong Disneyland is dedicated to serving Hong Kong people through a wide spectrum of community services programs from helping families in need, to inspiring creativity among children and youth, to encouraging the protection of the environment in the region.
 
If you’d like to learn more about Hong Kong Disneyland Resort and enjoy the unique magical experiences it has to offer, visit the Resort or click on to www.hongkongdisneyland.com for more information.
 

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